In 2023, Wafi licensed 101,942 units for off-plan sale through 434 project licences, according to the Real Estate General Authority (REGA). Every one of those units was offered to a buyer who could not open its front door.
That is the central tension in off-plan sales in Saudi Arabia. The market is large, regulated and growing, yet the product is invisible on the day the buyer has to decide. This guide explains how a 3D configurator closes that gap, what to demand from one, and what results H&H Technology reports from its own platform, Ultrascape.
Key takeaways
Technology spending is rising too. Bayut KSA puts the Saudi proptech market at USD 864.85 million in 2024, with a 19.09% compound annual growth rate to 2030.
The Off-Plan Sale and Lease Law took effect on 4 April 2024. Under REGA’s implementing regulations, each project has one escrow account, and the reservation fee is capped at 5% of the unit value.
This article is not legal advice, so confirm current Wafi off-plan requirements with REGA.
Think about what a buyer is given on a typical off-plan launch day. A floor plan. A brochure with four or five renders. A scale model under glass. Perhaps a video.
Now think about what the buyer wants to know. What is the view from the fourth floor, not the penthouse in the brochure? How far is my unit from the park, the mosque and the gate? Which units in my budget are still available today?
Static material cannot answer those questions. The sales agent fills the gap with words, the buyer goes home to think, and the sales cycle stretches.
A 3D configurator is an interactive, real-time 3D model of a project that the buyer controls. It is built from the developer’s architectural and BIM files, so what the buyer sees is the design that will be built.
Instead of watching a fixed sequence, the buyer moves freely. They walk around the community, pick a building, choose a floor, open a unit, change the finishes and look out of the window.
A render is one image from one angle. A video is one route chosen by the marketing team. Every new angle is a new commission.
A configurator is a live scene. Any view is available at any time, and it can carry live unit data, so the 3D model and the availability list are the same thing.
Not all real estate sales technology in KSA is built for how property is sold here. Use this checklist when you compare suppliers.
Ultrascape is H&H Technology’s 3D configurator for off-plan and under-construction projects. It is photoreal, interactive and real-time, and it is built on Unreal Engine 5.
Buyers explore the community, unit layouts, floors, finishes and views long before handover, including interior tours of units that do not exist yet.
One engine serves every channel: web, touch table, tablet, mobile, VR, WhatsApp catalogues and sales events. It runs at events with no dependency on venue wifi, and carries live unit data, filters and payment plans in native English and right-to-left Arabic.
These are H&H-reported outcomes, not independent benchmarks:
H&H also reports that Ultrascape yields around 20 times the content of a traditional 3D commission, usable for three years or more.
H&H describes four stages for developers: launch, sell, hand over and operate. Ultrascape is the launch stage. Selling adds a bilingual website and app with live inventory and an AI sales agent. Handover is recorded as a LiDAR digital twin, and AINA smart mirrors serve the operating building.
H&H publishes two real estate case studies with engagement numbers. Both used augmented reality rather than a full configurator, but they test the same idea: let the buyer see the unbuilt home.
Al Tahaluf Real Estate, Riyadh. At Restatex 2023, an augmented-reality experience on the stand produced a 200% increase in client engagement.
Darco, Jeddah. In the sales office, AR doors let walk-in visitors step into a finished unit that had not yet been built. Customer engagement rose by 70%.
Ultrascape starts from SAR 10,000. Judge it by cost per piece of content: a traditional commission delivers a fixed set of images and a film, while a configurator keeps producing new views and walk-throughs from the same build.
FAQ
Is off-plan selling regulated in Saudi Arabia?
Yes. Off-plan projects are licensed through Wafi under the Real Estate General Authority (REGA). The Off-Plan Sale and Lease Law took effect on 4 April 2024. REGA’s implementing regulations require one escrow account per project and cap the reservation fee at 5% of the unit value. Always confirm current requirements with REGA directly.
Can a 3D configurator run at an exhibition without internet?
It should, and you should ask for it in writing. Exhibition wifi is shared by every stand and visitor, which makes it a weak point on launch day. Ultrascape runs at sales events with no dependency on venue wifi, and the same content also runs on web, touch table, tablet, mobile and VR.
Does Ultrascape support Arabic?
Yes. Ultrascape is native in both English and Arabic, including right-to-left layout. Live unit data, filters and payment plans appear in the buyer’s language. That matters in a sales gallery, where a family often makes the decision together around one screen and everyone needs to follow the same information.
How much does Ultrascape cost?
Ultrascape starts from SAR 10,000. H&H reports that it produces around 20 times the content of a traditional 3D commission, usable for three years or more, and lowers content production cost by 70%. Because the content is built once from architectural and BIM files, it is reused across channels and later phases.
Related reading
Talk to the team
To see what your project would look like in Ultrascape, speak to Eajaz Ali, Regional Head at H&H Technology. Message him on WhatsApp at https://wa.me/966504920373, or use the contact section on hnhmena.com. Bring your master plan and unit types.
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