Key takeaways
In 2023, Wafi licensed 101,942 off-plan units through 434 project licences, according to REGA. Every one of those units had to be sold to a buyer who could not yet stand inside it.
That is the practical job of proptech in Saudi Arabia in 2026. It helps a buyer commit to a home that does not exist yet, and then keeps serving the building for years after handover.
Bayut KSA’s report “PropTech in Saudi Arabia 2026” puts the Saudi proptech market at USD 864.85 million in 2024, with a 19.09% compound annual growth rate to 2030. The same report notes that Ejar has passed 10 million contracts.
Off-plan is where the volume sits. MOMAH reports that Sakani passed 580,000 cumulative off-plan bookings across 623 projects as of 27 August 2025. The Saudi Press Agency reported that NHC sold more than 13,000 units for SAR 13.5 billion in the first half of 2024, a fourfold increase on the first half of 2023.
The rules have tightened as well. The Off-Plan Sale and Lease Law took effect on 4 April 2024. Under REGA’s implementing regulations, each project has one escrow account, and the reservation fee is capped at 5% of the unit value.
More units and clearer rules. In that market, real estate technology in KSA is no longer a marketing extra. It is how the product gets explained.
H&H Technology organises its work for developers around four stages of the project lifecycle: Launch, Sell, Hand over and Operate. The full map is in the developer journey.
At launch the buyer’s question is simple: what am I buying?
Ultrascape is H&H’s photoreal, real-time 3D configurator for off-plan and under-construction projects, built on Unreal Engine 5. Buyers explore the community, unit layouts, floors, finishes and views long before handover. It carries live unit data, filters and payment plans, in native English and Arabic with right-to-left layout.
One engine serves every channel: web, touch table, tablet, mobile, VR, WhatsApp catalogues and sales events. It runs at events with no dependency on venue wifi. H&H reports a 30% shorter sales cycle, a 40% higher conversion rate, 150% more engagement with the project and 70% lower content production cost. Ultrascape starts from SAR 10,000.
Interest needs somewhere to go. That means a bilingual website with live inventory and embedded 3D and 360°, iOS and Android apps for customers and teams, and interactive one-pagers: one measurable link that replaces the PDF brochure, shared by QR and WhatsApp. All of it integrates with CRM, ERP and PMS.
The AI sales agent sits on top. It is a small language model trained on the developer’s full inventory, pricing, payment plans and policies. It answers buyers instantly on the website, app, WhatsApp and at events, qualifies leads and hands hot buyers to the human team, in both languages and around the clock.
When the building is finished, a high-precision LiDAR scan turns it into a walkable 3D virtual tour and a dimensionally accurate digital twin. H&H captures with Matterport Pro3 and is a Matterport Certified Service Provider.
Marketing teams embed the tour on the website, property listings, the Google profile and WhatsApp. Facility teams use the twin for as-built records and fit-out planning. H&H’s summary is two days to scan and a decade of use from one capture. Scans start from SAR 3,000.
IMARC Group estimates the Saudi digital twin market at USD 349.7 million in 2025 and forecasts USD 21.39 billion by 2034.
After handover, the building becomes a channel. AINA is a Saudi-made smart mirror: a premium mirror when the screen is off, a display for launches, amenities, wayfinding and notices when it is on. It is scheduled centrally from the AINA cloud CMS, in Arabic and English.
For owners, the uses are Sell, Serve and Earn: promote new launches to people already in your towers, replace printed notices, and sell screen time to retail tenants and partner brands. Deployment takes 3–4 weeks from sign-off to live.
On the revenue side, AI property management adds dynamic pricing recommendations by unit, floor and view, demand forecasting and occupancy optimisation, integrated with the PMS and CRM.
A common pattern is to pay for the same building several times: renders for the brochure, another model for the website, another for the event.
The alternative is to build the content once from the architectural and BIM files, then reuse it on every channel and in every phase. H&H says Ultrascape yields around 20 times the content of a traditional 3D commission, usable for more than three years. That is why project two costs a fraction of project one.
Nobody needs all four stages on day one. H&H offers three ways in:
FAQ
What does proptech mean for a Saudi developer in 2026?
In practice it means four things: a 3D configurator to launch off-plan units, a website, app and AI sales agent to sell them, a LiDAR digital twin at handover, and smart mirrors plus AI property management once the building is in operation.
How much does it cost to start?
H&H publishes two starting prices. Ultrascape 3D configurators start from SAR 10,000, and LiDAR scans start from SAR 3,000. Beyond that, cost depends on scope. A pilot engagement keeps the risk contained: one scope, one launch, with a fixed scope and fee agreed before work begins.
Do I need BIM files to begin?
The content is built from your architectural and BIM files, so those files are the starting point. Once the content exists, it is reused on the website, touch tables, tablets, mobile, VR, WhatsApp catalogues and at sales events, which is why later projects cost less.
Which stage should a developer start with?
Start where the next deadline is. A developer with an off-plan launch coming should begin with the configurator. A developer with completed buildings should begin with a LiDAR scan or AINA smart mirrors. Content built for one stage is reused in the others, so any of them is a valid entry point.
Related reading
Talk to H&H Technology
H&H Technology is headquartered in Jeddah, with 14 years of enterprise delivery. To map the four stages against your next launch, message Eajaz Ali, Regional Head, on WhatsApp at https://wa.me/966504920373, or use the contact section of hnhmena.com.
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